“B4S – Before S,” the latest film from the producers of “Blood Moon Party,” premiered on the evening of April 16th at CGV Vivo City. This film marks the sponsorship of VietCredit Joint Stock Financial Company, opening a new avenue of collaboration between the financial and film industries.
“B4S – Before S” presents a romantic comedy story, addressing issues of love and sex, with the goal of emphasizing the importance of trust and understanding in relationships. The film features popular young actors such as Jun Vũ, Tôn Kinh Lâm, Khánh Vân, and Vinh Râu…, promising to attract a large audience, especially young people.
Speaking about the decision to sponsor “Before S,” a representative from VietCredit stated: “The collaboration between VietCredit and the film ‘Before S’ is not only a partnership between the financial and film industries, but also an opportunity for us to contribute our voice to raising public awareness and breaking down existing prejudices in society.”
Until now, understanding of gender and credit cards has often been affected by prejudices. Discussing gender is often considered a sensitive issue, inappropriate in public settings. Similarly, using credit cards is often perceived as a risk to financial control.
Known for its unwavering efforts in promoting innovation and community education, VietCredit has, over the years, gradually dispelled prejudices by providing reputable and high-quality domestic credit card products to nearly 500,000 customers, thereby delivering practical value and supporting users in managing their personal finances. In addition, the company actively supports the government’s policy of encouraging cashless payments and implements financial education programs to equip users with the necessary knowledge on using credit cards responsibly and effectively.
Through sponsoring this film project, VietCredit hopes to encourage a fresh and more responsible perspective on social issues, while affirming the role of credit cards not only as a convenient payment method but also as an opportunity and benefit in personal financial management.
As part of the event, VietCredit prepared over 100 small gifts to give to guests attending the film premiere.
VietCredit’s partnership with the film project “B4S – Before S” not only provides entertainment value and contributes to the development of Vietnamese cinema, but also aims to build an open, understanding, and sustainable community.
Some photos from the event:
